Cruise Management free essay sample

Therefore it is of importance to study this field, to see where they can improve and how they can improve. According to the statement above, as mentioned by Flo Powell, the total package is the reason for booking a cruise. Many persons book cruises for their broad offer in shore excursion. The focus in this text is on the multiple destinations and the shore excursions offered. Multiple destinations is a large study field, therefore the problem that will be researched is: The possibilities for new shore excursion in the Western Caribbean. 1. 1. research questions The Caribbean is a well-known destination to the once travelling on a cruise and would like to be visit be many passengers whom have not yet been on a cruise or whom have not yet been to the Caribbean. In order to decide the new possibilities, one must first research the offers of various cruise lines, concerning shore excursions in the Western Caribbean. To answer the overall question, the questions underneath must help to determine what the possibilities are: * What is the current offer of shore excursion in the Western Caribbean? How do cruise lines come to their offer of shore excursions? * Is the current offer, that what guests expected? * Is the cruise industry following the same concept throughout the years when creating new shore excursions? Are there cruise lines that deal differently with their offers for shore excursions? * How is that successful? * When looking to developing shore excursions, are those offers arising as a habit, after research or from profit perspective? What kind of shore excursions would guests like to visit? * To what extent can cruise lines make use of guests ideas concerning shore excursions? * What must be considered if shore excursions are offered? * What is needed to create new shore excursions? Financial figures of the cruise lines will not be used in order to get to these answer. Many books will be studied as well as regulations regarding the law and policies for starting up new excursions within the west-Caribbean. During this research, the researcher will also try to make use of the information of travel agents offering cruises in the Western Caribbean to discover their offers and to find out what new possibilities could be offered. And how this could be published. 1. 1. 3 Objectives After researching those questions hopefully a full and broad study about this subject is given. This might help to consider how to deal with new shore excursions within the cruise industry and give passengers a broader understanding of how these shore excursion are developed and why some shore excursion will not be offered. One should be able to describe the different cruise lines, cruising the Western Caribbean One should understand the different port of calls in the Western Caribbean * One should understand the different shore excursions offered in the Western Caribbean * One should be able to describe how different shore excursions are developed * One should understand how cruise lines choose their particular offer of shore excursions * One should understand the role of passengers in deciding at which cruise they would like to travel . 1. 4 limitations and assumptions The limitations for the researcher in this research will be company information, since the cruise lines are often not giving answers to specific questions, e. g. information about financial figures, this could either be for company reasons or simply since there is not enough time. Therefore, a structured and clear planning will be made in chapter 3, to support the researcher in the study and writing of the dissertation. Starting this research, the assumption the research has is to have a closer look to the different ways of selling shore excursions. As well as the different aspects that are need to be considered when offering excursion. So that one knows what to consider if thinking about developing new shore excursions. And to look from a guest perspective as well as the cruise line perspective, so that both meet their expectations and that the cruise lines get better from it in the end, financially and to obtain more loyalty from the guests. . 2 Term list Cruise linethe cruise lines operating in the Caribbean, so the offer of their shore excursion can be easily found. Cruise industrythe cruise industry is the total industry of cruise lines Passengersthe guests and customers making use of the cruises Shore excursionexcursions offered on shore, where the cruise makes a call Shorexshore excursion (office) Port of callthe port where the cruises are stopping Western Caribbeanthe Western Caribbean, a pa rt of the Caribbean. 2. Literature review Firstly a clear definition about the Western Caribbean is needed to identify, where the research will take place. Not only the definition of the Western Caribbean is needed, but also which cruise lines are operating in this part of cruising. Afterwards, it is of importance to show that there is already a large availability in shore excursions and in which categories the excursions can be made. Nevertheless, who can these excursions be booked, and this will help to find out if there are new opportunities in the offer of shore excursions. . 1. 1 literature When going aboard on one of the cruises to the Caribbean, it is of importance to know to which particular islands or main land you would like to go. Therefore the Caribbean is been divide in several routings. As Heidi Sarna and Matt Hannafin, authors of Frommer’s Caribbean ports of calls (2004), are writing that â€Å"big ships tend to visit the more commercialized, developed islands, while small ships are able to access the less-developed, off-the-beaten-islands. Typically, the big lines divide the Caribbean into eastern, western, and southern routings, but smaller ship lines rarely adhere to such rigid labels. † Therefore it is of importance to look to your plan, as Larry Ludmer (Cruising the Southern and Western Caribbean, 2003) informs that when passengers want to choose a cruise, one must select the cruise of their dreams by identify which cruise line they want to be on, what kind of ship they want to be on and what kind of ports of calls one would like to visit, to create a total package. This package could be booked by a travel agent whom is specialized in cruising, or online at various websites of either the cruise line or on websites of 3rd party companies. This is a nice opportunity but on the other hand also a issues, since there are so many options for cruising. To specify more on the Western Caribbean it is of importance to know, which countries are actually involved in this part of Caribbean.